DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing can lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you can gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Location: Online

Total Credit Hours: 54

Next Session Start: August 25, 2025

Approved Degree Plan: Download PDF

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 11 consecutive years (2015-25).

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

On completing our DBA in Marketing, you can:

Become a leading brand and business marketer.
Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

Marketing executive leadership
Product management
Market research analysis
University Faculty
Consulting

Featured Courses

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MKTG 731	Promotion & Advertising	3	Advertising builds brand value, stimulates consumer purchase and differentiates a firm from its peers. This course is taught from the perspective of the advertiser. The student will learn how to develop a comprehensive, strategy-aligned marketing plan, in an exceptionally fast changing media landscape.
MKTG 732	Marketing Psychology	3	Social media, streaming video and cloud enabled AI are causing a change in consumer psychology. This course will review the latest research on the effect of marketing activities on consumer. Students will learn how to interpret consumer psychology and adapt messaging and media.
MKTG 734	Viral Marketing	3	Marketing objectives can be achieved by using self-replicating viral online and social media processes. From a defensive perspective, students will learn how to respond when a viral online or social trend has a negative influence on company reputation, brands or business.
MKTG 736	Digital Marketing	3	This course surveys the latest trends in fast changing digital marketing industry. Students will learn most effective ways to take advantage of advertising networks, search engine optimization, data management, artificial intelligence, cloud computing platforms, and advertising agencies and publishers.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

Other Concentrations

Admissions Requirements

2025-26 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 15	Monday, August 25
Session M	Friday, September 12	Monday, September 22
Session B	Friday, October 17	Monday, October 27
Session C	Wednesday, January 7	Monday, January 12
Session T	Friday, January 30	Monday, February 9
Session D	Friday, March 6	Monday, March 16
Session E	Friday, May 1	Monday, May 11
Session F	Friday, June 12	Monday, June 22

Prerequisites

Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Resume

Provide an updated copy of your professional resume or curriculum vitae that includes:

Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
School, community and church leadership positions – the committee looks at both quantity and quality of positions
Service activities in which you have been involved
Academic and non-academic honors and distinctions you have received

Your resume should be submitted to regent.edu/items.

Step 4: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2025-26 Tuition Rates

Part-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	6	$4,590 $4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	9	$6,885 $6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2024-25 Tuition Rates

PART-TIME STUDENTS

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$695	6	$4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$695	9	$6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)
University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

Related Programs

Request Information

This field is hidden when viewing the form

Online or On Campus

This field is hidden when viewing the form

Online or On Campus Old

Online

On Campus

On Campus Degree Type(Required)

Online Degree Type(Required)

Choose a Program(Required)

High School Graduation(Required)

Are you an employee or the spouse/dependent of an employee?(Required)

Employee

Spouse/Dependent

Email Address(Required)

Company(Required)

Agency(Required)

Employee's Company(Required)

Employee's Agency(Required)

Company Email Address(Required)

Agency Email Address(Required)

Employee's Company Email Address(Required)

Employee's Agency Email Address(Required)

Employee's First Name(Required)

Employee's Last Name(Required)

Employee's First Name(Required)

Employee's Last Name(Required)

Your Email Address(Required)

First Name(Required)

Last Name(Required)

I live outside the US

Address(Required)

This field is hidden when viewing the form

Address(Required)

This field is hidden when viewing the form

City(Required)

This field is hidden when viewing the form

State(Required)

This field is hidden when viewing the form

Zip Code(Required)

Phone(Required)

I live in Canada

This field is hidden when viewing the form

Agent's Name(Required)

This field is hidden when viewing the form

Agent GUID

Agent's Notes

I would like to start application process

By entering my first and last name above and clicking “Learn More” below, this shall constitute my electronic signature and I expressly agree that Regent University may call or text me for marketing purposes at the number I provide above, including through the use of an automatic telephone dialing system and/or artificial or prerecorded voice or message according to the TCPA Terms & Conditions below. Accepting this consent is not required to obtain any good or service.

This field is for validation purposes and should be left unchanged.

“Working full time made earning my business degree more challenging, but Regent was a perfect fit for me. The faculty have real-world experiences and helped me use what I was learning to think more broadly and influence decisions at the university where I work.”

Danielle Richter, M.A. in Organizational Leadership, 2016 Director of Marketing & Recruiting, Center for Graduate & Professional Studies, Midland University

“Regent has equipped me to live out loud on a deeper level, including the solid biblical teaching in every class as preparation for how to apply God’s word to any circumstance or work situation.”

Keshia Brown, Doctor of Strategic Leadership, 2020 Physician Assistant, Jordon & Associates OB/GYN; Entrepreneur

“Embarking on the Executive Mentorship Program from Albania was an exciting journey that opened doors beyond my expectations. The Executive Mentorship Program has been a catalyst for growth on both professional and personal fronts. While my mentor has been instrumental in helping me to polish my Resume and expand my professional network, our relationship goes beyond just career growth. We still maintain great contact and meet over for coffee to discuss life updates whenever he is in town. He was always very encouraging and eager to me see me succeed in all ways possible. As an Albanian navigating the professional landscape, this program has not only been a holistic experience, nurturing both my professional and personal growth , but also fostered meaningful cross-cultural connections that I deeply value.”

Ersa Jahja, MBA, 2024 Mentee

“Regent helped me learn what it means to be a scholar-practitioner. I work for one of the top consulting firms in the nation specializing in educational leadership development and serve as a member of the graduate faculty at a local university.”

Anthony Marchese, Ph.D., 2008