B.S. in Marketing
Learn to Sell Through Regent’s Bachelor’s Degree in Marketing
Are you creative and love to problem solve? Regent’s ACBSP-accredited bachelor’s degree in marketing can build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You’ll examine the consumer behaviors and factors that influence the choice, as you study coursework taught by distinguished faculty and grounded in a Christian worldview.
SHARPEN YOUR MARKETING SKILLS
Gain knowledge of communication campaigns, media, and selling strategies, and creative development.
BUILD ON A STRONG FOUNDATION
Anchor your knowledge and skill on Christian principles and values.
LEARN FROM THE BEST
Be mentored by faculty in Virginia Beach who hold the highest degrees in their field.
Explore Scholarships
Explore exciting scholarship opportunities such as academic merit scholarships, honors college scholarships, and more! Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships and $4,000 Private School Scholarships.
ALIGN YOURSELF WITH EXCELLENCE
Regent has been ranked among the Top National Universities by the U.S. News & World Report (2025). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 13 years in a row (2013-2025). You can pursue the Bachelor of Science in Marketing degree program online or at our beautiful campus in Virginia Beach.
Learn more about undergraduate student achievement here.
Please complete the Request Information form on this page to learn more about this program.
On completing the bachelor’s degree in marketing, you can:
- Collect and analyze data to make strategic marketing decisions.
- Think critically and communicate effectively.
- Understand the strategies and tools behind using social media.
Career Opportunities
- Brand Management
- Advertising
- Retail Management
- Social Media & e-Commerce Strategy
Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.
Step 1: Apply to Regent University
Submit your application using the Regent University Online Application.
Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.
Step 2: Submit Your Unofficial Transcripts
Submit your unofficial high school or college transcripts to regent.edu/items.
Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.
Step 3: Submit Your Government-Issued ID
To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.
Step 4: Submit Your FAFSA
Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.
Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.
Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.
Invest in your calling with this business marketing degree.
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $10,470 | 12 - 18 | $20,940 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $698 | Under 12 | $8,376 |
| Students taking on-campus classes (fall & spring semesters) | $698 | Over 18 | $12,564 |
| Students taking on-campus classes (summer semester) | $698 | N/A | $2,094+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $900 (Fall & Spring) $750 (Summer) |
|---|---|
| University Services Fee (Online Students) | $750 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $900 (Fall & Spring) $750 (Summer) |
|---|---|
| University Services Fee (Online Students) | $750 |
| Degree | Tuition Block Rate Per Semester | Credit Hours Per Semester | Tuition Rate Per Year |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $9,975 | 12 - 18 | $19,950 |
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Students taking on-campus classes (fall & spring semesters) | $665 | Under 12 | $7,980 |
| Students taking on-campus classes (fall & spring semesters) | $665 | Over 18 | $11,970 |
| Students taking on-campus classes (summer semester) | $665 | N/A | $1,995+ |
Student Fees Per Semester
| University Services Fee (On-Campus Students) | $850 (Fall & Spring) $700 (Summer) |
|---|
Housing Fees » | Military Admissions & Aid » | Cost of Attendance »
| Degree | Tuition Cost Per Credit Hour | Average Credit Hours Per Semester | Average Tuition Per Semester |
|---|---|---|---|
| Part-Time Students (3-11 Credit Hours Per Semester) | $450 | 6 | $2,700 |
| Full-Time Students (12+ Credit Hours Per Semester) | $395 | 12 | $4,740 |
Student Fees Per Semester
| University Services Fee (Online Students) | $700 |
|---|
What Will You Learn In a Bachelor’s in Marketing?
Through the B.S. in Marketing at Regent, you can expect to learn high-value skills that transfer to various industries. You will learn marketing basics and how to apply marketing principles to advertising, campaign building, and market research. By graduation, you will understand how to market through various digital platforms and traditional marketing processes.
What Can You Do with a Bachelor’s Degree in Marketing?
A bachelor’s in marketing will prepare you to work as an in-house or agency marketer. You can strategize and work effectively to analyze information, build marketing plans and design campaigns. These skills are helpful in careers like retail management, account management, public relations, market research, and more.
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